Most of us are aware of how effective it is to raise awareness of our business through the media. Getting publicity can create profits. But there’s more you can do to create awareness of who you are and what you do. Read more.

So you’ve hung up your shingle and clients aren’t exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an overall public relations plan incorporating a number of promotional ideas could be just what your business needs.

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Publicity is a very effective method of creating awareness of you, your product or service. Read how you can can get your message out through “word of mouth” promotion.

As business owners I’m sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it’s said that publicity is seven times more effective.

However you may also think that you don’t have the skills or knowledge to gain publicity and maybe you’re not in a financial position to hire a PR firm (yet!).

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No point being in business if no one knows about it. You need to communicate what you do, why you do it and who you are. You need to blow your own trumpet through word of mouth publicity.

You can become famous. Maybe you don’t want be famous but at least you can learn to make your product or service well known. Of course that will in turn help the bottom line and you might become rich and famous! Is that what you want ? your 15 minutes of fame? Your opportunity to shine in the spotlight.

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