The Case for Creative Niche Markets
310 August 13th, 2008
Niche marketing your coaching business will be more fun if you get creative. Select a job title you’ve held before and go after that group. Or get out of the box with your thinking and open your mind to a distinctive niche market that might be staring you right in the face.
You’ve all heard all the successful coaches and marketing gurus advocate niche marketing your coaching business. It will be more fun if you get creative — pair a compelling life challenge with a business market. For example: I help restaurant owners keep their profits and treat their families as well as their customers.
