Continuing with the sales conversion theme, Mike Morgan addressed several issues relating to ad copy.
What’s the Deal with Sales Pages, Anyway?
Too many online marketers believe that products sell themselves, and that sales pages are at best an inconvenience. Just put up any old page, and paying customers will start pouring in, right?
Mike Morgan addressed some misconceptions about sales pages, including the idea that it is an isolated part of a marketing campaign. The sales page is a part of the entire sales process, a process that may or may not include:
