Email Marketing List Building Secrets

Business April 14th, 2008

If you are trying to build your business, one of the fastest ways to grow over a short space of time is with email marketing.

You have already heard that your list is your gold-mine and so marketing to your list of highely targeted customers will help you take your business to the next level.

But sometimes it isn’t so easy to build a targeted list so here are some secrets that might help you increase your list of potential buyers.

1. Make Your Customers An Offer They Can’t Refuse

In order to get people to sign up to your list you need to make them feel that this would be the best decision that they will make today. That means that you need to understand what your customers want and give that to them in return for subscribing to your list. Maybe they want to learn the secrets of growing pineapples in winter? Or perhaps they are dying to learn Spanish in under 2 hours?

Whatever you think that your customers would love, then offer it to them for free for signing up.

2. Make sure that the offer is targeted to your niche.

There is no point offering them a free e-book on selling on eBay if they are actually interested in learning about Adsense. You need to make sure that your offer is something that would interest your niche market. Don’t just give them something for nothing, make sure it is something they would truly value.

3. Build a relationship with your customers

Autoresponders are perfect for building a relationship with your customers. You can set a sequence of emails to your customers over the course of a few days or a few weeks. As long as these emails add value to your readers then they will be more likely to interested in your offers down the track.

4. Don’t make every email to your list a sales pitch

Nothing turns a person off more when they feel like they are being sold to. Even though you will be sending them offers, make sure that for every offer you send them, you follow with two or three valuable emails full of information that would benefit them. That way when they do get your sales offer they will be more open to what’s inside

5. Make sure that what you are offering is also targeted

Again it makes sense to keep your products targeted to your list. If your list signs up for gardening tips then they won’t be interested in buying an ebook on scrapbooking.

A highly targeted list is the secret to email riches.

You can find even more awesome ideas from the List Building ebook ‘Mailing Lists Unleashed’. Click here to read my review or find out what’s inside.

Tags: email marketing, list building